New Incentives is a non-profit that uses cash transfers to save lives. "All babies are equal".
Brand Statement
Project Background
New Incentives is the world’s first and only nonprofit dedicated to Conditional Cash Transfers (CCTs). Conditional Cash Transfers are small sums of money that individuals in need can earn after meeting various education and health benchmarks such as school attendance or clinic visits. The project consists of developing a visual identity that communicates clearly what 'New Incentives' is, to the donors as well as to the beneficiaries.
Supporters
GiveWell, GoodVentures, Lampert Family Foundation, Bill & Melinda Gates Foundation, Swiss Agency for Development and Cooperation, Y Combinator, REG Charity
Objective
To help the brand convey it's credibility, trustworthiness and expertise in the field of conditional cash transfers through visual identity.
Look & Feel
Credible, Trustworthy, Focused, Honest, Impactful, Inspiring
Design Requirements
Logo Design, Brand guide, Business cards, letterhead, envelope design, print and digital application.
Competition
Awaiting input...