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Branding case study

RCD's branding package is Ideal for businesses looking to expand their branding beyond just their logo and business cards. You’ll receive a full collection of brand assets to elevate and expand your business’ recognition, both online and offline. 

Pre-Design Process


Complementary design consult to meet face to face or over Skype...

Once I receive your initial brief expressing interest in my Branding and Logo design services, I will follow up with an email to discuss and select a date and time that best fits your schedule for a one hour meeting.

During this initial design call, I’ll focus on learning more about you, your business, your goals, and design needs to see if my team and services are right for you. This will also give you a chance to ask any and all questions you might have about my process to make sure I'm a perfect fit. More than anything I want to make sure I'm the right designer for you. 

B. Proposal, Contract, & Deposit 

Custom project proposal, contract signing, and booking deposit... 

If all goes great during our initial design consult, we will then follow up with a custom project proposal as it relates to your specific design needs. The proposal will include all project dates, deliverables, timelines, and any other unique details as it relates to your project. 


If all looks good, there will be a button at the bottom of the proposal where you can “Select” or accept your package, and make your initial project booking deposit. All payments can be made online via Credit Card or eCheck.  

01/ logo design

A. Round 1

Your first round of primary logos and complementary variation designs... 

You will receive between 3-5 unique primary logo and variation designs, based upon your package. Each one emphasizing a different look or feel. From here, you will select your top choices. Once you select your top choices, you’ll be able to make any design edits, or change requests you’d like to make before I finalize the design.

Please be constructive and as specific as possible in your edits. Example: You LOVE logo #3 but you really love the font used in logo #1. We can easily switch out the font in your top pick. OR, say you love the layout of logo #2 but want the fonts from logo #1 with logo 3’s brandmark. OR, you love everything about logo 1, but would like to tighten up the letter spacing or bolden/ lighten up the font, that is perfectly feedback and directly applies to the design. Using these specific critiques, your designer can make the edits and changes as necessary so that we create that perfect logo. 

B. Round 2

Your second round of primary logos and complementary variation designs... 

After your first round of logo suites, you’ll select your top choices and submit any edits, changes, or adjustments that you’d like to see before making your final design decision. This is the time to be as detailed as possible so I can make as many necessary updates for your second round of logo suites in order to give you the widest variety of designs to help you make the best final decision. It will always include your original top choice in its original form, as well as any necessary updated variations so that you can see all options against each other. 

Like round 1, please be constructive and as specific as possible in your edits. If you find that you do need another round of new designs in order to get everything just right, that is 100% ok. Additional rounds will be made, as per your selected package. 

C. Finalization of Logo Suite 

The final primary logo and submark for your new brand identity... 

Once you send back your final logo suite selection and final edits or requests, I will make the final changes and set your logo suite pieces. You will be receiving your logo and variations in all the popular file formats, (JPG, PDF, PNG, SVG, AI, and EPS) in your various brand colors, and in both black and white PNG’s for web use. 

Once all primary marks are finalized, there will be no more design edits and any additional work will be billed at our hourly rate of Rs.1,800. 

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02/ Brand Guide

Brand style guide

Provide you with the tools and resources to confidently use all of your brand graphics and continue to expand your business on you own... 

With the goal of providing you with the necessary tools and education you need to best take advantage of your new brand, every design package comes with a Brand Style Guide outlining all logo usage, font styling, color palettes, and design inspiration so you can maintain and expand on your new brand’s identity.  


Stationery design

Business Cards, Letterhead, Envelope, Social Media Cover...

The Stationery part of the branding package comes with business cards, letterhead, envelope and social media design. Be sure to look at the contact info on your business cards as well as any other text on your social media pieces to ensure all accuracy across your contact information.